Do you know whats common between a recently published Wall Street Journal article, a perfume by an Italian fashion house and a popular Rihanna song?
Yes I know you wont be able to connect the dots, because frankly I couldn’t either.. But what all of these things pointed out is that apparently yellow hued diamonds are quite big this season, just yesterday I was reading this amusing little piece titled ‘The New Color of Luxury: Yellow‘ by Nadya Masidlover in the Wall Street Journal regarding this surge in popularity of yellow diamonds in international luxury industry.Little did I know that the song Rihanna‘s ‘ We found love’ that I have been humming for past several months also mentioned yellow diamondS and then there is a fragrance by Versace named Yellow Diamond as well.
Although a recent article in Luxury Society argued that fragrances are no longer luxury, but I beg to difer as fragrances bring designer philosophy to people who wouldn’t/couldn’t want to wear the apparel. Especially in a country likes our a designer fragrance can set you apart without trying too much.Moreover you can have a piece of luxury for a dime.
And as we all know one can never have enough of perfumes. So to add to our obsessions, an elaborately put-together event was held to launch Versace’s Yellow Diamond fragrance. The event was held at Shapes Karachi was graced by Italian Consul General, renowned Pakistani actress Aamna Sheikh, Fashion designer Mahin Kareem, and several other prominent members of Karachi’s gliterrati. Event started with Aamna Sheikh opening the first bottle of the perfume, followed by encouraging comments by Italian ambassador about rising popularity of Italian fashion brands in the country and in the end models paraded around in ethereal gold draped gowns by fashion designer Mahin Karim. Express Tribune reported a model stumbling and falling at the event too(I wish I could get a hold of a photo somehow). However I felt that the gold dresses didn’t really gel in with the product imagery and dare I say they were almost on the verge of coming across as a little tacky.
Versace with its array of gazillion fragrances started a little late in fragrance race, their first fragrance came out in early 1980s named Gianni Versace. Since then the Italian luxury brand has launched and subsequently discontinued more than a dozen fragrances.As for the recently launched product Versace Yellow Diamond, I must say that the bottle’s cap looks divine even if its a women’s fragrance I would love to use the bottle cap as a paper weight or something on my desk as a fancy accessory. The bottle is same as that of precious Versace Bright crystal (pink bottle) fragrance but I somehow prefer this Yellow one. The fragrance is available as an Eau de Toillete (which means it only around 10% aromatic compounds) and is citrus+light floral in terms of its scent notes. The notes stood out as light, crisp and thankfully didn’t have a powdery aftermath which I often resent. The packaging box has tasteful baroque design motifs that to me seemed very disparate when put along side bottle. The international ad campaign features Australian model Abbey Lee Kershaw and is shot by famed photographer Mario Testino.
Lets see when does Versace come up with a crystal variant for men?
Below are photos of some of the attendees: