The ‘House of Lux’ Soiree

Given how disdainful I have become about attending brand events, Lux invite for House of Lunch caught my attention with an old school perfume bottle and wax sealed note in flashy rich pink box. I must say Unilever‘s PR agency definitely has its game going. As the event’s invite turned out to be super exclusive I decided to go at the last-minute. With an ultra exclusive invite list, here is what I experienced :aamiriat house of lux

The picturesque Aman House was transformed into the glamorous venue with walls replete with real flowers, ambient pink lights . The sight of these flower walls reminded me of a Dior fashion show where they had whole these walls made of orchids.

Once inside Ali Aksoy, a global perfume expert, eloquently explained the meticulous process behind formulating fragrance for Lux products. Swiss fragrance and flavour manufacturer Ferminich had hosted an interactive session were some of us made new fragrances from the given ‘fragrance set’.

With our olfactory glands overwhelmed by fragrances, we were escorted to main hall where models walked down the stairs wearing ball gowns exclusively designed to represent a variant of LUX soap, followed by grandiose appearance of Fawad Khan and Iman . I liked Deepak Perwani‘s gown worn by model Areeba habib and the Elan number on Cybil Chaudhry. There were others by Sana Safinaz, Nomi Ansari, Shehla Chatoor and Kamiar Rokni. After a quick chat session with Iman Ali in Sonya Batla and Fawad Khan in Omer Farooq’s Republic, the evening ended with a fine dining experience. And the best part was that it was an intimate affair away from prying cameras so everybody conversed in a more relaxed and candid manner.

Almost everyone was wearing their own clothes and I must mention Kamiar Rokni, Fawad Khan(wearing Omer Farooq’s Republic), Shehla Chatoor, Safinaz Munir and Iman Ahmed as all 5 of them looked stunningly glamorous (think Met Gala in Pakistan). All in all it was a glamorous soiree, brands should do more of such events where there is less media frenzy and more immersing experiences. aamiriat dinner


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