So how was the jury session, why did some seemingly good entries didn’t win? here it is
When I was called by the very kind Lux folks earlier this year for being in the jury, I felt immensely humbled but I always thought I wasn’t competent/worthy enough to be in that position as it is a position having a lot of responsibility. The voting sessions were like any other corporate meeting where you screen agencies or candidates and fill out rating sheets.
Some folks asked me today after the announcements whether the people I voted for end up winning. Well not all did but then you win you lose some. In the same way like any other awards it did leave a lot of people disgruntled with a visceral feeling of “unfairness”. You know “withdrawal symptoms” first for not being nominated and then some for not winning. I must admit that back in the day as a viewer even I also used to accuse the LSA folks the same way.
So why is it that some people don’t win? here are my top 4 reasons that I think people are not nominated for or end up winning an LSA:
- Lacklustre portfolios: Surely some people did some groundbreaking work but how would judges know if these amazing people send 5 pictures that are nothing but visual cacophony.What about format? Or a slide show or captions?
- Elusive/Non social personalities: Yes people who are warm and those that are easy to work with tend to have higher chance of getting more work and in turn have higher chances of winning awards. People who have a say in choosing who wins experience these things first hand. However ones too-eager-to-please have opposite effect.
- Inconsistent Quality of work: Ok so you did 100 shoots/projects butthe thing is if you don’t deliver consistently, and do some really dumbed down/lowbrow shoots, chances are your bad impression will ruin the whole thing for you.
- Hint of Cryonism: As much as I hate to say it, it is there and everybody has favourites. PR and socializing do help, and also people who judge have a certain taste (or lack of thereof) if you don’t sit well with that or God forbid rub them the wrong way you might as well prepare to live in LSA exile (like Alaia’s feud with fashion high priestess Anna Wintour has rendered him practically forgotten from popular culture)
After everything is said and done you cannot put down an award recipient as the unjust beneficiary of a jury member’s generosity or otherwise. There are number of factors at play. Awards and accolades are great, but remember that even Grammy Awards and prestigious Academy Awards are replete with accusations. It is an undeniable fact that LSAs are the original fashion awards, the very first ones that started this craze back in 2002. By being part of the jury for LSA2014 I did In a way went on to be inside centers of the conspiracy theories, but as I sat in that privileged chair I’ve been both disappointed and relieved to find LSA is pretty much like the world on the outside. You cannot dismiss them as mere vanity projects.
Karl Lagerfeld once said and it holds true here that:
Lots of boys and girls want to do it but only a few make it…To do this job, you must be able to accept injustice…If you want social justice, be a civil servant. Fashion is ephemeral, dangerous, and unfair.