A lot of people often inbox me asking how to get famous or become successful assuming I am some sort of a wiz. For the past 2 years I have gotten a lot of free press because of my sensational blogposts whether undue or justified is another debate. I feel scientists will find cure for AIDS and an elixir for eternal youth but for these fashion hopefuls sadly there is no hope. So the question is how does one get really successful in Pakistani fashion?
I did a quick survey and came up with this 5 point primer, a penicillin of sorts that could cure all and possibly be as helpful as Dr.Khuram’s dermatology quackery:
Male Models: Thankfully the market for brainless brooding eyes is booming, you have to post atleast 3 libidinous shirtless photos, post suggestive statuses to show-off your movie perfect lifestyle and tag 30 people(read potential “friends”) while doing that. “A Friend in Fashion” to watch your back, get you work and to take you to PR events. Pathans and Gabru Punjabis please move in front of the queue.
Photographers: Thankfully for being a photographer there are multiple ways to strike gold. You can do great if you have a clothes-horse to accompany you everywhere or a harem of virile men both have proven to do great. A makeup sidekick ala Batman and Robin hasnt fared bad either.You would have to buy Harpers Bazaar from Sunday Bazaar for inspiration and or Vanity Fair to make the vain brown models look actually fair with photoshop.
Designers: Bridal is the word honey(not the waqar kind), also a few freebies and lent out joras for Fashion week here and there so you can post “Runway to Reality” posts on Facebook. No matter whether you have the capacity to produce the garments you show in ads you ought to advertise them with a leading lady/man. An editor or PR empress as friend would be like 7up after a hearty Shaadi dinner.
Magazine Editors/Publishers When you hear the word lawn collaboration just chant the words “hell yea” like Aretha Franklin singing gospel. Everybody knows Unilever/P&G mayn’t be able to buy your souls but Lawn giants can definitely buy multiple ad pages which is the same thing. Also posting about fancy vacations abroad and flaunting fancy french brands is mandatory.
Fashion Bloggers: Sadly Freud didn’t cover this psychological disorder of delusional self-importance. So the alternative medicine suggests photo-ops at every event and flattering popular designer posts to get the limelight,borrowed outfits and possibly photos in magazines. Who doesn’t like 15 minutes of fame right?
So lets just cut some slack and be serious. If you have read this far you should know that Fashion is a tricky business, its not about whether talent is good,its about whether they are hot. There are times in people’s careers that you just can’t get it going. Careers do that you are hot,then you are not. Popularity in fashion is like a hot naan out of a tandoor, everybody is tempted to nibble on it then and there because they know once it cools down it would be hard to chew. And that’s what exactly happens.
Do you seen Ayaan anywhere nowadays? One botoxed round tray-like face is replaced with another equally botoxed face. How about Abbas Jafri, who was on all the billboards in 2012? Do you see him as much? No, because we have more naked muscular and even bearded men who can actually look different in each campaign. Where is Rizwan Beyg? The other day someone asked me who is Nilofer Shahid(I rolled my eyes so hard I saw my brain). Let’s talk about blogs(like the one you are reading) Pink2.55 and SecretCloset they were the hottest thing back in 2013, are they still there yes but are they hot? Maybe Not.
Fame and Popularity can only take you so far.It doesn’t put food on the table (unless you are a prostitute) People can make a decent living and get critical acclaim without being popular. Take Iman Ahmed of Body focus for example or Sonya Batla. Both of these ladies are relatively under the radar yet they continue to do business.
I keep watching this OWN Documentary on Tom Ford again & again, in the end he says something like :”I know one day I will be irrelevant. Because no matter how hard you try there is a cultural window, where is your moment and you are in that space, and you can cling to, cling to it and cling to it. But eventually, your window is gone, your time on earth is finished, you may as well leave.”
Yes, you might be the best thing waiting to happen to this world. But you might not happen. Good things don’t always happen to good people.Life is so mean. If you can’t take rejection and ridicule then probably fashion is not the thing for you.