While Pakistanis continue to debate the First Lady’s head-to-toe veiling, the conversations have constantly revolved around what is Muslim fashion? With more than 1.8 billion of us living around the […]
It was a pair of pants that started it all (for me atleast), printed Zara pants to be specific that a friend showed me and it instantly reminded me of […]
Every March, I get the privilege of covering PFDC Sunsilk Fashion Week. I call it a ‘privilege’ because other than my brutally honest critique and the ability to spot copycats, […]
PFDC L’Oréal Bridal Week which took place over 3 days last week, had a different air for one it had a new format which meant lots of breaks and a […]
Have you noticed those headless lawn billboards or the new fad of Halal cosmetics? Obviously you have! We all do! But does it make any difference to you when you […]
Last week it was Shehla Chatoor who staged a solo show inviting all the glitterati from Karachi and few distinguished members of press. I must admit there are times where […]
FPW Winter Festive was austere in a sense that it was sad, lain and sombre. It was the first time in my 7 years of ranting that there were no […]
FPW 2017 with its 10 years of recurrence has had its fair share of hits and misses. The 3 day fashion week was being choreographed by Frieha Altaf, and the […]
This is in continuum my to my first part of interviews where I attempted to know some of the biggest fashion photographers working in the Pakistani Fashion industry namely Hasnain […]
QMobile HumShowcase took place at a time where all of media and bloggers were neck deep in workloads and frankly done with fashion. With a stellar lineup promising to focus […]
While some appreciated the paired down setup, I for one didn’t find much of a difference in filtering of the crowd if you even interned or worked with someone millennium […]
The long delayed PSFW finally took place shortened to three days with a new format that concentrated on the fewer people in attendance and dual locations. While it meant inconvenience […]
With a little more than a month to Ramadan, bridal season is in hurried, full bloom. And with weddings happening left, right and centre, can bridal fashion weeks be far […]
From a week which spanned only two days and designer showcases that two timed to fill in the spots. I couldn’t be more ecstatic to be back at a platform […]
2016 was for work, by that I mean my day job. As the term ‘professional blogger’ is an urban myth no such thing exists. While I continued to post vile […]
As the winter takes over our wardrobes make way for additional layers of clothing, but even for the coldest of places in Pakistan we only need to worry about warm […]
Absence makes the heart grow fonder and it surely did with smaller lineup of 18 showcases spread across 3 days instead of 4. But PLBW 2016 invariably felt crisper and lighter […]
When I moved to Karachi five years ago it was a pain to find a barber I could call my own and trust. With thinning hair, and obsessive impulses among […]
Was it Art or just downright absurd? I think I deserve atleast $100 from Walls folks for what I am about to embark on in next few paragraphs
Arsalan Iqbal set off last month to compete in Woolmark Prize’s Regionals in India. This being his first time we talk to him about his brand, the philosophy behind his […]
So you have been invited to this casual lunch on Friday, and you are wondering what to wear? Countless people like you and me find themselves in the same sartorial […]
Fashion for mass is frivolous at large. And textile giants are banking on having the ever bigger stores. Sapphire one of the infamous game changer in the industry, opened its […]
What started as the pseudo word by a trend-forecasting agency ‘K-HOLE’ has ended up being the most googled trend in 2014. Normcore is “the anti trend” trend to the novice […]
Loafers might be ‘Fashion’s favorite Flat’ but the low-brow interpretation of the trend in Pakistan has given it a new unflattering perspective.
So people, you know I have had a change of heart after the recent yawn fests at fashion weeks and I have took a liking to eastern wear. Not really […]
FPW SS 16 felt a lot like top piece of the bread, a lot of designers played hard to get with their clothes when they’re already so hard to want. […]
The latest leg of Fashion Pakistan Week Spring Summer 2016 took place in Karachi , where over three days models were supposed to parade down the runway showcasing the clothes […]
It been good 3-4 years that i reviewed a perfume or attended a launch of one. But this time the folks at Scentsation went an extra mile and arranged an […]
Its been a good ten twelve days and I sat on it to avoid the “knee jerk” most of the oldies dread. But its amazing how everyone else sort of […]
PFDC Sunsilk Fashion Week Spring Summer 2016 took place earlier this week in Lahore with a huge runway that suggested a sports activity rather than a fashion show, hair and […]
It must be my third or fourth piece on Sunsilk Pakistan’s custom designed bottles in collaboration with local Pakistani fashion brands. This year these limited edition bottles feature brands Khaadi, […]
FPW thankfully didn’t miss the season this year and managed to take place towards the end of November with a fascinating new theme called ‘Winter/Festive’. As commercial interests had taken […]
Apologies for a late take on LSAs, I understand it’s been good 10 days and its probably no better than leftover food in your fridge. But hail the glamorous full-scale […]
It has been long due I know but then I took my time while all the publications, bloggers and others had their say on ‘worthy collections’ and trends they didn’t […]
I had initially thought not to go down this route but giving my take over private messages is just too tiresome so here it goes. I was fortunate enough to […]
So you all must have watched the sultry Kareena Ads asking if you had been invited to the Magnum Party. Thanks to kindness of Golin Pakistan folks, I did receive an […]
It’s been a while since I last posted here, I read a quote by Urdu philosopher John Elia that roughly translates into ‘A lot of people need to be reading […]
I am so obsessed with footwear that I spend almost half of my monthly salary on them at times. And in case you didn’t notice this is the second post […]
Lawn season that is summer is particularly uninspiring as I neither wear nor give away joras through my blogging presence. So if you axe these events, there is little that […]
I was going through my wardrobe of shoes and noticed that lot of my sneakers could use a bit of cleaning. Back when I started collecting shoes 6 years ago, […]
I am hardly the vain person known to splurge on personal grooming and products but when I do, I drop the bank like Beyonce pouring $20000 Aces of Spades wine […]
I always wanted to attend PFDC SunSilk Fashion Week but had been unable to do so either because of my day job or the the economics of the trip(why would […]
Who runs the world? These girls.Sadaf Kanwal with her Cara Delevingne brows and gregariousness; And Amna Baber through her glamorous gaze & unpredictable whimsy personality have taken the Pakistani fashion by storm. […]
My misses posts are something that come out like vomit with little control and I am certainly not proud of the mess they create afterwards. I appreciate people have a […]
“Laore Laore Ae” holds true for a lot of things and it certainly did for PFDC SunSilk Fashion Week as well. Thanks to the generous folks at SunSilk-Unilever and their […]
The biggest miss of TFPW15 was the lighting which was done in a way that only photographers in the end of aisle were able to get good photos, hence the […]
Fashion Pakistan Week hits close to home as it was my first show to attend as a “blogger” so to say and Frieha Altaf facilitated it, and almost 3 years […]
As our national carrier Pakistan International Airlines recently held a fashion competition to design new uniforms for its air staff, there were a lot of criticism about whether the window […]
There are often times I meet really inspiring people who I feel are underexposed and hence underappreciated, just like the time when Iman Body Focus won an LSA and people […]
As we walked into the marquee at PC Hotel for TDAP’S annual fashion show a renowned fashion magazine editor opined “Why are we here in the first place?!”. That’s exactly […]
aamiriat 